Gangnam Style

Yes, Gangnam Style..

In the second half of this year, Gangnam style has been one of the most hot issues on and off line. Couple weeks ago, it became the most watched youtube video pushing away Lady Gaga.

Psy may became the most known Korea through this music, and the most successful Korean singer worldwide level making into the 2nd place of the billboard chart, and winning awards in America. His success in America basically means global success.

What is this phenomenon?

It is interesting to see how "unintended" effort led Psy to such fame, because there have been many Korean groups and singers that tried to expand their influence outside of Asia, ultimately aiming for America, but they were never there. However, Psy's "Gangnam Style" without any effort became the leader of "Korean Wave", which I will talk about in my next blog.

As a Korean, it is weird to hear Korean song playing in American radios. My friends in Russia tell me that even in Russian TV and radio, Gangnam Style is being played. It is even more weird to hear Huntington students singing it and dancing Gangnam Style.

I don't know how this is possible. I guess this proves the power of youtube.