I've always been interested in advertising. Not working in it, but the psychology and studies behind it. In our modern era we are so saturated in ads that we don't even realize it. Nearly every video you watch on the internet has an ad before it. I was pumping my gas last week, and there was a screen that was running commercials on the pump.
I've seen The Greatest Movie Ever Sold and I am a fan of Morgan Spurlock. There are some horrible product placement in films that I think compromised the filmmaker's integrity. That being said, I don't think products should be avoided all the time in feature films. We do use these products. I never really cared about Pepsi in Back to The Future, because it was getting the point across with the juxtaposition of the '80s and '50s. Should Marty just order a "cola" with a fake label slapped on it? That would be more distracting. Would it have mattered if it was Coke or Pepsi? No. That movie is about putting you in a specific time period. It works fine in this instance. Also, when I see television shows that have characters using fake brands (so the studio doesn't have to pay companies) it actually takes me out of the show and basically says "hey, this isn't real." Of course it's not real, but we all want to believe our favorite characters have a possibility of existing in our world. All that being said, the documentary shows some shameless ways that ads fund a movie and they are distracting.
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I thought the sand films were very well done, but it seemed so meticulous that it was hard for me to enjoy knowing how crazy long that must have taken.
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